Question: a ) What is the bullwhip effect? Provide an example of this. b ) How can the bullwhip effect impact a company s operations and

a) What is the bullwhip effect? Provide an example of this.
b) How can the bullwhip effect impact a companys operations and its marketing functions?
c) Briefly discuss at least two of the causes of the bullwhip effect?
d) What steps would you recommend to eliminate or minimize the bullwhip effect? Your discussion should address the causes you identified in c).
e) Do you believe the bullwhip effect can ever be totally eliminated? Explain.

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