A#6 is an assignment designed around strategy and market positioning.

Prepared as a Group or Individual review the attached file and prepare a summary of firms based on their fit in the categories of;

write an explanation for why each company is placed under each category

1. Broad - Low Cost

2. Broad - Differentiation

3. Narrow - Low Cost

4. Narrow - Differentiation.

5. Integration (which is a hybrid /mixed strategy that a firm has selected or finds itself in)

Broad / Narrow refer to breadth of customer base.

Low Cost / Differentiation refer to ability to compete

Add 2 firms to the above based on your outside research.