' ' Aav X Av. Av , 1 AaBbCcDd AaBbCcDdE Heading 2 Normal Assignment This exercise will give you some practice determining the kind of advertising that may be needed to obtain some advertising objectives. Described below are several situations in which some kind of advertising may be necessary or desirable. For each situation: a) indicate what general (i.e., inform, persuade, and/or remind) objectives the advertising probably could be meant to achieve; and b) indicate which of the following kinds of advertising the firm is using to accomplish that objective and why: Institutional - promotes an organization's image, reputation, or ideas rather than a specific product. Pioneering - tries to develop primary demand for a product category rather than demand for a specific brand. Competitive tries to develop selective demand for a specific brand Comparative - making specific brand comparisons using actual product names. Reminder - tries to keep the product's name before the public 1. For several decades Texaco has sponsored broadcasts of the Metropolitan Opera House on classical music stations. Since many of the stations are public radio stations, there are no formal "pitches" for individual products, but the host uses the line: "You can trust your car to the man with the Texaco star. Objective Persuade-convince people to listen there shows I Type of Ad Reminder -people when or where will be the show nglish (United States) Focus