A/B testing is the simplest format of experiments and is commonly used in the advertising industry. Imagine you were a manager at an advertising agency and you created two commercials which could be aired in the super bowl event next month. Your task is to determine which one to use so you are considering a A/B testing to find this out. Please answer the questions below.

Please describe how you would like to design your experiment. Specifically, please indicate how you would like to manipulate the independent variable, control extraneous variables and measure the dependent variable. If you would like to use a scale to measure the dependent variable, please write down the scale.

Please write down the experiment design you would like to use (e.g., one shot case study) and explain in details what you would like to do to control extraneous variables

Given you experiment design, please write down the name of the statistical test you would like to use to find which commercial should be used