ABC company have forecast approximately 10 million sales for the coming year. They have decided to allocate

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ABC company have forecast approximately 10 million sales for the coming year. They have decided to allocate 200,000 (2% of turnover) to marketing. Which budget setting method are they using?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Posted Date: Mar 06, 2024 08:40 AM

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ABC company have forecast approximately 10 million sales for the coming year. They have decided to allocate

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Marketing Research

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