ABC LLC collected advertising data for its three products. For example, when ABC decided to spend 3 mn dollars for product A, it achieved a sales of 208 mn dollars. When they spend the same amount for product B, the revenue for Product B was 181 mn dollars.

Based on the data below,

• What is the shape of the sales response curve for each of the products
• Given a choice, to spend 20 mn dollars on advertising any one product, which one would you choose and why?

Product A Product B Product C Advertising Spend Sales (mn Sales (mn Sales (mn (mn Dollars) dollars) dollars) dollars) 8 222 191 506 8.3 223 192 506 16 244 208 512 10.2 228 196 508 4.5 212 184 503 11 230 198 508 5 213 185 504 5.6 215 186 504 4 211 183 503 12.2 234 200 509 7 219 189 505 3 208 181 502