Question: About the consumer buying process, how to examine the behavior when going through each step of the decision-making process, taking as an example the purchase
About the consumer buying process, how to examine the behavior when going through each step of the decision-making process, taking as an example the purchase of a new car or a new cell phone. How to conclude: 1) What was the purpose of the consumer's purchase? 2) What information was collected by the consumer before the purchase? 3) What criteria did the consumer use to judge the alternatives? 4) How to evaluate the alternatives? 5) Why did the consumer select the product he bought?
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