About the PUMA brand in Mexico: Analyze the situation of the training partner, the industry and the
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Question:
- About the PUMA brand in Mexico: Analyze the situation of the training partner, the industry and the trends that may help or affect its marketing plan, as well as carry out a General Electric / McKinsey Matrix, which helps us identify the axes "Force Competitive" and "Market Attractiveness" according to 3 intensities for each axis: Low, Medium or High, as well as indicating in a general way the strategy that must be followed.
- Prepare a complete diagnostic analysis for the company.
- The diagnosis must be the result of conducting an interview with the Training Partners, analyzing the information he provides us and a scan of the environment that allows us to identify:
- Delimitation of the problem
- Differentiation Analysis
- Identification of the level of consumer orientation by the company.
- Current situation of the industrial sector
- Industry trends affecting business
- Also, prepare a GE/McKinsey Matrix for each of the product categories (footwear and sportswear). Remember to locate the quadrant, name the quadrant, under each matrix draw up a conclusion and write what would be the strategies to follow with respect to the marketing mix.
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