About Your Team at Rethink In this scenario, you are an Account Manager for Rethink. Rethink is
Question:
About Your Team at Rethink
In this scenario, you are an Account Manager for Rethink. Rethink is a creative agency.
About James and FYiDoctors (Fictitious)
James is a Director of Marketing at FYiDoctors. He is charge of all things marketing at FYiDoctors. James reports to the Vice President of Marketing. James will be launching a new product (sunglasses). The new product can be found here: link below
EVZero™ Blades Encircle Collection Prizm Jade Lenses, Matte Jade Fade Frame Sunglasses | Oakley® CA
James wants Rethink (the agency you work at) to make a marketing communications plan for this new product.
The advertising budget to spend on all types of media is:
$1,000,000.
The campaign should run from June, 2023 to September, 2023 (4 months).
The area for advertising is the USA.
Sections you need to make (The marketing communications plan):
Advertising Plan: Media (More generalized brand awareness type plan focusing on TV, Print and OOH ---- sales promotion, online, and event marketing will all be specified AFTER the advertising Plan)
Budget, Media Objectives, Media Strategy, Media Selection Rationale, Media Execution
Sales Promotion Plan (getting sales!)
Budget, Promotion Objectives, Promotion Strategy, Sales Promotion Execution
Online and Interactive Plan (Digital Marketing & Social Media - brand awareness, getting sales, and engaging customers)
Budget, Objectives, Strategy, Execution
Event Marketing Plan (brand awareness and engaging customers)
Budget, Objectives, Strategy, Execution