AC CAMERA SEGMENT Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Company vs. Ind. Avg. Your Industry Company Average Price (Average Wholesale Price $ per unit) $235 $250 -6.0% P/Q Rating (1 to 10 stars) 5.0 5.1 -2.0% Brand Reputation 71 75 -5.3% Number of Models 3 3.1 -3.2% Retail Outlets Multi-Store Chains 26 35 -25.7% Online Retailers 51 68 -25.0% Local Retailers 2,150 2,897 -25.8% Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) 5.86 6.92 -15.3% 1,000 1,929 -48.2% 800 1,764 -54.6% Sales Promotions - Weeks 2 4.7 -57.4% Discount 12.0% 15.9% -24.5% Warranty Period (days) Demand for ACC Units (000s) 60 69 -13.0% 255.8 279.0 -8.4% Gained /Lost (due to stockouts) +1.3 -0.1 AC Camera Units Sold (000s) 257.1 278.9 -7.8% Market Share 13.2% 14.3% -1.1 pts Special AC Camera Contracts Discount Offer 0.0% Avg. Discount =12.4% Value Index 0 0 Avg. Value Index = 71 Total Units = 58.5k Special Contract Units Sold (000s) Based on the above data for your company, which of the following statements is false? Your company's numerous competitive disadvantages in the AC camera segment were directly responsible for your company's inability to compete for and win any special contracts to sell branded footwear to chain retailers. Your company's price-based competitive advantage helped offset some of the negative impacts associated with your company's numerous competitive disadvantages. Your company had relatively small competitive disadvantages on three competitive factors- brand reputation, number of models, and P/Q rating. Your company gained sales of 1,300 AC Cameras due to stockouts by one or more rival companies. Your company had a net overall competitive disadvantage of a size sufficient to produce a market share that was 1.1 percentage points below the industry average