Question: Given the following data from a recent Comparative Competitive Efforts page in the CIR: AC CAMERA SEGMENT Your Company Industry Average Your Company vs. Ind.
Given the following data from a recent Comparative Competitive Efforts page in the CIR:
| AC CAMERA SEGMENT | Your Company | Industry Average | Your Company vs. Ind. Avg. | |
|---|---|---|---|---|
| Price (Average Wholesale Price $ per unit) | $236 | $250 | -5.6% | |
| P/Q Rating (1 to 10 stars) | 4.4 | 5.1 | -13.7% | |
| Brand Reputation | 80 | 75 | +6.7% | |
| Number of Models | 3 | 3.1 | -3.2% | |
| Retail Outlets | Multi-Store Chains | 36 | 35 | +2.9% |
| Online Retailers | 66 | 68 | -2.9% | |
| Local Retailers | 2,900 | 2,897 | 0.0% | |
| Retailer Support ($ per unit) | 7.52 | 6.92 | +8.7% | |
| Advertising Budget ($000s) | 1,900 | 1,929 | -1.5% | |
| Website Displays ($000s) | 2,150 | 1,764 | +21.9% | |
| Sales Promotions | Weeks | 16 | 4.7 | +240.4% |
| Discount | 20.0 | 15.9% | +25.8% | |
| Warranty Period (days) | 60 | 69 | -13.0% | |
| Demand for ACC Units (000s) | 365.9 | 279.0 | +31.1% | |
| Gained /Lost (due to stockouts) | +1.9 | -0.1 | ||
| AC Camera Units Sold (000s) | 367.8 | 278.9 | +31.9% | |
| Market Share | 18.8% | 14.3% | +4.5 pts | |
| Special AC Camera Contracts | ||||
| Discount Offer | 25.0% | Avg. Discount = 12.4% | ||
| Value Index | 75 | Avg. Value Index = 71 | ||
| Special Contract Units Sold (000s) | 36.6 | Total Units = 58.5k | ||
Based on the above data for your company, which of the following statements is false?
A Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting AC camera sales and market share resulted in a net overall competitive advantage of a size sufficient to produce a market share that was 4.5 percentage points above the industry average.
B Your companys sales volume and market share in the AC Camera segment were negatively impacted by your companys P/Q rating, number of models, and warranty period.
C The number of weeks your company held sales promotions was your company's biggest percentage competitive advantage; your second biggest percentage competitive advantage was the size of the percent discount offered to retailers during these weeks.
D Your company had a price-based competitive advantage and a website display-based competitive advantage.
E Your companys competitive advantages in the AC Camera segment had equally-sized positive impacts in powering your companys market share to 4.5 percentage points above the regional average.
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