Question: According to Blank _ _ _ _ _ _ , Marketing is so basic that it cannot be considered a separate function ( i .

According to Blank______, "Marketing is so basic that it cannot be considered a separate function (i.e., a separate skill or work) within the business... it is, first, a central dimension of the entire business. It is the whole business... seen from the customers point of view."
Multiple choice question.
the Strategic Marketing Association
Peter Drucker
Fred Wiersema
the American Marketing Association

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