According to Hofstede's cultural dimension model, Australia and Vietnam are remarkably different in two cultural dimensions, namely power distance and indulgence (see the table below). Explain with two examples, how can marketing communication strategies differ between these two countries because of the differences in these two cultural dimensions?   

                    Power distance               Indulgence 

   Australia         38                                    71

   Vietnam          70                                    35

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1 Power Distance Australia Power Distance 38 In Australia where power distance is lower marketing co... View the full answer