Carson Smith is an employee of a small family-owned manufacturing plant located in his hometown of Malone,
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Carson Smith is an employee of a small family-owned manufacturing plant located in his hometown of Malone, Mississippi. One day, while waiting to see someone at a competitor's business, he noticed a memo tacked to a bulletin board and read it. The memo described a forthcoming promotional campaign and details of a new pricing strategy. Upon leaving the plant, Smith returned to his office and informed management of the details of the memo.
Question 1 Is this a legitimate form of marketing research? Why or why not?
Question 2 Do you consider Smith's behavior to constitute spying?
Question 3 What would you have done in his situation?
Related Book For
Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
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