Question: According to Marketing is so basic that it cannot be considered a separate function ( i . e . , a separate skill or work

According to "Marketing is so basic that it cannot be considered a separate function (i.e., a separate skill or work) within the business... it is, first, dimension of the entire business. It is the whole business... seen from the customer's point of view."
Fred Wiersema
the Strategic Marketing Association
the American Marketing Association
Peter Drucker
According to "Marketing is so basic that it cannot be considered

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

The chapters that follow lay the groundwork for developing the knowledge and Yage6 skills around marketing that will allow you to build a more successful career as a leader and manager, regardless of...

Q:

Corporate, Business, and Marketing Strategy Corporate strategy consists of the decisions made by top management and the resulting actions taken to achieve the objectives set for the business. The...

Q:

According to Blank _ _ _ _ _ _ , "Marketing is so basic that it cannot be considered a separate function ( i . e . , a separate skill or work ) within the business... it is , first, a central...

Q:

1. Marketing has been defined in many ways over the years. First, read the definition of marketing as described by the American Marketing Association (2007). Then, review the two quotes from business...

Q:

There is only one valid definition of business purpose: to create a customer.... the business enterprise has two - - and only two - - business functions: marketing and innovarion Marketing is so...

Q:

There is only one valid definition of business purpose: to create a customer.... the business enterprise has two - - and only two - - business functions: marketing and innovarion Marketing is so...

Q:

According to Peter Drucker, Marketing is so basic that it cannot be considered a separate function of the firm... it is a central dimension of the whole business. Discuss this idea, with particular...

Q:

According to Peter Drucker, which of the following are aspects of marketing? It is , first, a central dimension of the entire business. It cannot be considered a separate function within the...

Q:

Select all that apply According to Peter Drucker, which of the following are aspects of marketing? Multiple select question. It is , first, a central dimension of the entire business. It is an...

Q:

Select all that apply According to Peter Drucker, which of the following are aspects of marketing? Multiple select question. It is , first, a central dimension of the entire business. It is an...

Q:

ABC Co. began operations on January 1. Please prepare journal entries, where appropriate, for the following transactions during January. Jan 2 Purchased $8,000 merchandise, 2/10, n/30. FOB Shipping...

Q:

Compare and contrast the efficiency and effectiveness of an in-house data center, an arrangement with an outsourcing vendor to own and operate a data center for you, a service bureau, an applications...

Q:

Question 5 3 pts Management of a publicly held organization subject to the SEC has the responsibility for all of the following except: accounting principles used in financial reporting financial...

Q:

Make a statement of cashflows in good form. X X M Inbox 2,50 x M Logistics : * Course: ST: X|MyDrive- x B Group 2 Pex Course ID: Cth Moodle X C Get HomeX C Photos Screx Interview X + ....