Question: According to Peter Drucker, Marketing is so basic that it cannot be considered a separate function of the firm... it is a central dimension of
According to Peter Drucker, Marketing is so basic that it cannot be considered a separate function of the firm... it is a central dimension of the whole business. Discuss this idea, with particular to how this attitude to marketing is displayed by any one of the following firms: a) a) Zomato b) Tata Motors c) Apple
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