Question: According to Mike McCamon the 4 P ' s ( Product , Price, Promotion, Placement ) should be replaced with the 4 C ' s

According to Mike McCamon the 4 P's (Product, Price, Promotion, Placement) should be replaced with the 4 C's (Celebrity, Cadence, Channel, and Creative)
According to Mike McCamon the 4 P's (Product, Price, Promotion, Placement) should be replaced with the 4 C's (Celebrity, Cadence, Channel, and Creative)
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