Question: According to the AIDA model, after using IMC to create consumer awareness of her brand, Gina should next increase the level of interest among consumers.

According to the AIDA model, after using IMC to create consumer awareness of her brand, Gina should next
increase the level of interest among consumers.
create intentions to purchase the product.
determine the level of desire needed to sustain action.
gain the attention of the consumer.
generate consumer action.
According to the AIDA model, after using IMC to create consumer

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