According to the Elaboration Likelihood Model , when a receiver makes an important decision like buying a new car and directly focuses on persuasive communication while trying to make the decision, persuasion occurs through the A important information processing route B peripheral information processing route C central information processing route D alternate information processing route Consider the following statement Co active persuasion is producer oriented and situational, relying on similarities between persuaders and persuadees and appeals to things preferable to the persuader, thus inducing action Is this true or false A False B True The peripheral information processing route mostly includes A Logical appeals B Ethical appeals C Emotional appeals D Banana peels Which of the following is NOT one of the intensification tactics in Hugh Rank's model of persuasion A repetition B confusion C association D composition Which one of the following models of persuasion does NOT emphasize the construction of a communication message A High Fashion Super Model B Hugh Ranks Persuasive Model C The Elaboration Likelihood Model Which one of the following, in principle, can be verified, proven or disproven A Values B Attitudes C Beliefs

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Question: According to the Elaboration Likelihood Model, when a receiver makes an important decision like buying a new car and directly focuses on persuasive communication while

According to the "Elaboration Likelihood Model", when a receiver makes an important decision like buying a new car and directly focuses on persuasive communication while trying to make the decision, persuasion occurs through the ____________.

A. important information processing route
B. peripheral information processing route
C. central information processing route
D. alternate information processing route

Consider the following statement: "Co-active persuasion is producer-oriented and situational, relying on similarities between persuaders and persuadees and appeals to things preferable to the persuader, thus inducing action." Is this true or false?

A. False
B. True

The peripheral information processing route mostly includes

A. Logical appeals
B. Ethical appeals
C. Emotional appeals
D. Banana peels

Which of the following is NOT one of the "intensification" tactics in Hugh Rank's model of persuasion?

A. repetition
B. confusion
C. association
D. composition

Which one of the following models of persuasion does NOT emphasize the construction of a communication message?

A. High Fashion Super Model
B. Hugh Ranks Persuasive Model
C. The Elaboration Likelihood Model

Which one of the following, in principle, can be verified, proven or disproven?

A. Values
B. Attitudes
C. Beliefs

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