The peripheral information processing route mostly includes

• A. Logical appeals
• B. Ethical appeals
• C. Emotional appeals
• D. Banana peels

Which of the following is NOT one of the "intensification" tactics in Hugh Rank's model of persuasion?

• A. repetition
• B. composition
• C. confusion
• D. association

Which one of the following models of persuasion does NOT emphasize the construction of a communication message?

• A. High Fashion Super Model
• B. The Elaboration Likelihood Model
• C. Hugh Ranks Persuasive Model

Which one of the following "flow-charts" is correct (according to the Larson reading)? Please note -- the arrows indicate causal direction so item 1 causes us to implement item 2, and so on ...

• A. Communication tactics -- > Communication strategies -- > Communication goals
• B. Communication tactics -- > Communication goals -- > Communication strategies
• C. Communication goals -- > Communication tactics -- > Communication strategies
• D. Communication strategies -- > Communication tactics -- > Communication goals
• E. Communication goals -- > Communication strategies -- > Communication tactics

According to the "Elaboration Likelihood Model", when a receiver makes an important decision like buying a new car and directly focuses on persuasive communication while trying to make the decision, persuasion occurs through the ____________.

• A. peripheral information processing route
• B. alternate information processing route
• C. important information processing route
• D. central information processing route