According to the IMC$/$ADVERTISING pyramid, comprehension involves

Question $17$ options:

communicating enough information about a product so that some aware consumers recognize its purpose, image, or position.

persuading customers to buy multiple units of a company's product.

accelerating sales by conducting a variety of sales promotions.

communicating enough information about a product and its features to persuade a certain number of people to believe in its value.

acquainting people with a company, product, service, and brand.