According to the table below, which attribute is the LEAST important for the customer when they are considering restaurants In other words, when deciding between any combination of restaurants, which attribute carries the LEAST weight for the customer Attributes Evaluations of Attribute 3 to 3 Beliefs for Restaurant 1 to 7 Good Food Taste 2 5 High Cost of Food 2 2 Nice Eating Environment 3 3 a Good food taste b Nice eating environment c High cost of food d Good food taste and high cost of food are both the least important

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Question: According to the table below, which attribute is the LEAST important for the customer when they are considering restaurants? In other words, when deciding between

According to the table below, which attribute is the LEAST important for the customer when they are considering restaurants? In other words, when deciding between any combination of restaurants, which attribute carries the LEAST weight for the customer.

Attributes	Evaluations of Attribute [-3 to 3]	Beliefs for Restaurant [1 to 7]
Good Food Taste	2	5
High Cost of Food	-2	2
Nice Eating Environment	3	3

a.	Good food taste
b.	Nice eating environment
c.	High cost of food
d.	Good food taste and high cost of food are both the least important

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