Question: QUESTION 5 According to the table below, which attribute is the LEAST important for the customer when they are considering restaurants? In other words, when

QUESTION 5 According to the table below, which

QUESTION 5 According to the table below, which attribute is the LEAST important for the customer when they are considering restaurants? In other words, when deciding between any combination of restaurants, which attribute carries the LEAST weight for the customer. Attributes Evaluations of Attribute [-3 to 3] Beliefs for Restaurant [1 to 7] Good Food Taste 2 5 High Cost of Food -2 2 Nice Eating Environment 3 3 O Good food taste O Good food taste and high cost of food are both the least important in this list of attributes High cost of food O Nice eating environment O All attributes are equally important

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