QUESTION 1 According to the table below, which attribute is the MOST important to the customer when they are considering which restaurant to go to? In other words, when deciding between any combination of restaurants, which attribute carries the MOST weight for this customer? Attributes Evaluations of Attribute [-3 to 3] Beliefs for Restaurant [1 to 7] Good Food Taste 2 5 High Cost of Food -2 2 Nice Eating Environment 3 3 O All of the attributes are equally important O Good food taste O High Cost of Food O Nice Eating Environment O None of the attributes are important