Question: According to the well-established pattern, the Negative Binomial Distribution, highly targeted campaigns will not lead to brand growth because: Select one: O They do not

According to the well-established pattern, the

According to the well-established pattern, the Negative Binomial Distribution, highly targeted campaigns will not lead to brand growth because: Select one: O They do not measure the audience efficiently They do not reach many heavy buyers/consumers They do not reach many light buyers/consumers They do not use the media budget efficiently According to duplication of purchase/viewing, advertising in the highest reach media: Select one: O Has the highest CPM Will also reach viewers of small(er) reach media O Will not reach viewers of small(er) reach media Is not effective for reaching light users/viewers

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