Question: Explain, using examples, how John Deere operates in both a business-to-business marketing environment and a business-to-consumer marketing environment. Comment on which environment you think is

Explain, using examples, how John Deere operates in both a business-to-business marketing environment and a business-to-consumer marketing environment. Comment on which environment you think is their primary focus.

Two (2) marks will be awarded for explanation of John Deere as a business-tobusiness marketer, with an example. Two (2) marks will be awarded for explanation of John Deere as a business-to-consumer marketer, with an example. One (1) mark will be awarded for correctly commenting on which market is John Deeres primary market.

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