Reinhardt (1999) provides several strategies for embedding environmental risk into business processes. If a company lobbies the government to implement improved packaging rules, so that ingredients and location of manufacture are clearly visible, this would be an example of which strategy?

a. Managing external stakeholders.

b. Redefining markets.

c. Manage competitors.

d. Saving costs.

e. Differentiating products.

 

Answer rating: 100% (QA)

Answer Explanation Redefine Growth marketing about how his agency he... View the full answer