Action Plan

Outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow$-$up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within $312$ months.

Timing Activity Type Brief Description Audience Owner

Today$$s Date Example:

Web site Update

Add new key messages that fit repositioning strategy and audience focus Tech company hiring managers Jim Hill

Date

Date

Date

Date

Date

Launch Date