Question: Action Required:Chapter Name: Read Ch - 5 Analyzing the Marketing Environment from the text book - Dhruv Grewal and Michael Levy ( 2 0 2

Action Required:Chapter Name: Read Ch-5 Analyzing the Marketing Environment from the text book- Dhruv Grewal and Michael Levy (2020) Marketing (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3. Test your Knowledge (Question):Discussion Question #1 Assume you are going to open a new store selling fitness products. Who are your competitors? Who are your customers? What are you going to do to appeal to them?

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