Question: Activity #1 - Defining a Brand Image You may prepare this activity in the following formats: Word Document, PDF, or PowerPoint. Phase one: Research one

Activity #1 - Defining a Brand Image

You may prepare this activity in the following formats: Word Document, PDF, or PowerPoint.

Phase one:

Research one of your favourite brands. Define their Why-How-What. (Note: Do your research! For example, read the brand's website for their mission statement)

Phase two:

Search for 6 images that visually define the brand. Be sure to match the look and feel with your value proposition. (Note: Do not select and use images that represent their logo and products)

Phase Three:

Choose a digital channel that would be appropriate for the brand to use for marketing and provide justification on why that channel would be appropriate for communicating their value proposition. Then provide a suggestion of what type of content they could create for that channel.

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