Question: ACTIVITY 1: Write down and explain their roles in the advertising process. Explain the answers thoroughly. 1. Advertisers - 2. Agencies - 3. Media -

ACTIVITY 1: Write down and explain their roles in the advertising process. Explain the answers thoroughly.

1. Advertisers -

2. Agencies - 3. Media - 4. Supplier - 5. Target Audience-

ACTIVITY 2: Kamusta Crush mo?

Everybody knows this Mcdo Commercial [https://www.youtube.com/watch?v=6M6nSUVqo4c]. Answer the following questions thorougly.

a) what impression did it give you as a consumer?

b) what influence did it make to people to respond?

c) was this ad effective and why?

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