Activity 4: Essential marketing terms/concepts and Being Curious What do you understand from the following marketing terms and/or concepts? Explain any 7 of the following in your own words and provide examples Explain in your own words Example 1 Example 2 1 Brand 2 Marketing 3 Consumer 4 Secondary data 5 Positioning 6 Branding 7 Targeting 8 Mass marketing 9 Market Share 10 Unsought goods 11 Advertising 12 Differentiation 13 Brand Loyalty Being Curious: Observe-Think-Question In our daily life we observe many interesting things that marketers and businesses do, such as changing the layout of their store, adjust lighting, seating arrangement, decoy pricing etc. In this exercise, you are required to think of two marketing activities that you have observed, write it below in the form of a question or statement and provide possible answers to your questions in couple of sentences. Note: It is fine to speculate the answers to your proposed questions. The focus of this exercise is to encourage you to observe marketing practices and ask questions. An example of one such question is: Why do some restaurants have dim lighting? 0