Activity 7.1 (Forum): Marketing Plan

Introduction

Marking is an important element of all business operations. We typically define marketing as selling a product. However, marketing is truly surrounds the building of relationships. The American Marketing Association (AMA) defined marketing as "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" (2017).

Imagine that you have been hired as a consultant to offer advice to management and leadership of an organization. Your task is to construct a plan as to how to most effectively and efficiently market an existing product that is currently only sold domestically in the United States, to be sold in another country.

Initial Post Instructions

Answer the following questions (in satisfaction of Weekly Learning Goals 3 & 4):

How can you get your product into a foreign market at a minimum cost and still have wide distribution? More specifically, be sure to address:

developing and implementing customer-oriented marketing plans,

developing and pricing goods and services,

distributing products, and

using effective promotions.

What type of technology could you use in your recommendation?

Secondary Post Instructions

For your responses, discuss the marketing research process and how you came to your decisions or how your peers could enhance their recommendations.

Writing Requirements

In addition to one initial post, respond to at least two peers

Initial Post Length: minimum of 350 words

Secondary Post Length: minimum of 200 words per post

Use APA format for in-text citations and list of references

Must include at minimum 1 scholarly reference that is not the textbook

Tips for Success

The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are very fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning.

Weekly Learning Goal(s): 3, 4

Summarize the marketing research process.

Contrast the advantages and disadvantages of various advertising media, including the Internet and social media.