ADDING FOLLOWING INFORMATION TO THE BELOW INTERNET CAF AS TO HOW YOU WOULD ADVERTISE THIS BUSINESS. USE THE INFORMATION PROVIDED

Parts I-IV describe the business. The budget is about the overall business, not about advertising.

Parts V-IX talk about who might be interested in using the internet cafe, but doesn't do much to analyze how you might focus your advertising on that particular audience.

Part X mentions ads on social media and briefly describes college students in the ads, but that isn't a plan for a campaign. What is your slogan and approach? What is the script for the ads? How will you produce the ads? How will you pay for the production? How will you place the ads? How much does it cost to run an ad on Facebook or Instagram?

INFO ON CAF:

Details Final Project Report

Owner Name - Dinesh Prasad

Company Name - Prasad JavaNet Internet Cafe

Company Starting - Financial Year - 2021-2022

Executive Summary :

Prasad JavaNet Internet Cafe is an Outstanding Java Developer company and talented Software Engineer with proven expertise in object-oriented analysis and design and exceptional record overseeing all facets of Software Development Life Cycle, from analysis and design to implementation and maintenance

Opportunity

The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they arent socially, economically, or politically isolated.

Solution

JavaNet, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. JavaNets goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.

Market

JavaNet intends to cater to people who want a guided tour on their first spin around the Internet and to experienced users eager to indulge their passion for computers in a social setting. Furthermore, JavaNet will be a magnet for local and traveling professionals who desire to work or check their email messages in a friendly atmosphere. These professionals will either use JavaNets PCs, or plug their notebooks into Internet connections. JavaNets target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.

Competition

The main competitors in the retail coffee segment are Cafe Paradisio, Full City, Coffee Corner and Allann Bros. These businesses are located in or near the downtown area, and target a similar segment to JavaNets (i.e. educated, upwardly-mobile students and business people).

Why Us?

JavaNet will follow a differentiation strategy to achieve a competitive advantage in the cafe market. By providing Internet service, JavaNet separates itself from all other cafes in Eugene. In addition, JavaNet provides a comfortable environment with coffee and bakery items, distinguishing itself from other Internet providers in Eugene.

Expectations

Forecast

We plan on getting more than 500sales in year 1 and nearly 1,000 sales in year 3. We will have earnings year 2 and year 3

Financial Highlights by Year

Financing Needed

Our financing has already been secured as follows:

1. Rs24,000 from the Oregon Economic Development Fund
2. Rs19,000 of personal savings from owner Cale Bruckner
3. Rs56,000 from three investors
4. and Rs10,000 in the form of short-term loans

Opportunity

Problem & Solution

Problem Worth Solving

The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they arent socially, economically, or politically isolated.

Our Solution

JavaNet will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. JavaNet will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

JavaNet will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that JavaNet provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs.

Target Market

Market Size & Segments

Target Market Segment Strategy

JavaNet intends to cater to people who want a guided tour on their first spin around the Internet and to experienced users eager to indulge their passion for computers in a social setting. Furthermore, JavaNet will be a magnet for local and traveling professionals who desire to work or check their email messages in a friendly atmosphere. These professionals will either use JavaNets PCs, or plug their notebooks into Internet connections. JavaNets target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.

Market Segmentation

JavaNets customers can be divided into two groups. The first group is familiar with the Internet and desires a progressive and inviting atmosphere where they can get out of their offices or bedrooms and enjoy a great cup of coffee. The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community. JavaNets target market falls anywhere between the ages of 18 and 50. This extremely wide range of ages is due to the fact that both coffee and the Internet appeal to a variety of people. In addition to these two broad categories, JavaNets target market can be divided into more specific market segments. The majority of these individuals are students and business people. See the Market Analysis chart and table below for more specifics.

Competition

Current Alternatives

The main competitors in the retail coffee segment are Cafe Paradisio, Full City, Coffee Corner and Allann Bros. These businesses are located in or near the downtown area, and target a similar segment to JavaNets (i.e. educated, upwardly-mobile students and business people).

Competition from online service providers comes from locally-owned businesses as well as national firms. There are approximately eight, local, online service providers in Eugene. This number is expected to grow with the increasing demand for Internet access. Larger, online service providers, such as AOL and CompuServe are also a competitive threat to JavaNet. Due to the nature of the Internet, there are no geographical boundaries restricting competition.

Our Advantages

Our advantages are best explained as our strengths:

Knowledgeable and friendly staff. Weve gone to great lengths at JavaNet to find people with a passion for teaching and sharing their Internet experiences. Our staff is both knowledgeable and eager to please.

State-of-the art equipment. Part of the JavaNet experience includes access to state-of-the-art computer equipment. Our customers enjoy beautiful flat-screen displays, fast machines, and high-quality printers.

Upscale ambiance. When you walk into JavaNet, youll feel the technology. High backed mahogany booths with flat-screen monitors inset into the walls provide a cozy hideaway for meetings and small friendly gatherings. Large round tables with displays viewable from above provide a forum for larger gatherings and friendly "how-to" classes on the Internet. Aluminum track lighting and art from local artists sets the mood. Last, but not least, quality cappuccino machines and a glass pastry display case provide enticing refreshments.

Clear vision of the market need. JavaNet knows what it takes to build an upscale cyber cafe. We know the customers, we know the technology, and we know how to build the service that will bring the two together.

Keys to Success

Keys to Success

The keys to the success for JavaNet are:

• The creation of a unique, innovative, upscale atmosphere that will differentiate JavaNet from other local coffee shops and future Internet cafes.
• The establishment of JavaNet as a community hub for socialization and entertainment. We want people to meet, have study groups, hit our place to and from work, think of us when they want breakfast and online news. We wont be closed so we can be a haven.

• The creation of an environment that wont intimidate the novice user. JavaNet will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer. This will be measured by our chairs being full, customers using their email accounts and our staff answering questions. We want our community engaged and our sales and popularity will reflect we are able to make our customers comfortable.
• Great coffee and bakery items. This will be indicated by customer reviews as well as inventory turnover. We need our inventory to turn over once a week or once every 2 weeks.

Marketing & Sales

Marketing Plan

JavaNet will position itself as an upscale coffee house and Internet service provider. It will serve high-quality coffee and espresso specialty drinks at a competitive price. Due to the number of cafes in Eugene, it is important that JavaNet sets fair prices for its coffee. JavaNet will use advertising as its main source of promotion. Ads placed in The Register Guard, Eugene Weekly, and the Emerald will help build customer awareness. Accompanying the ad will be a coupon for a free hour of Internet travel. Furthermore, JavaNet will give away three free hours of Internet use to beginners who sign up for an introduction to the Internet workshop provided by JavaNet.

Sales Plan

As a retail establishment, JavaNet employs people to handle sales transactions. Computer literacy is a requirement for JavaNet employees. If an employee does not possess basic computer skills when they are hired, they are trained by our full-time technician. Our full-time technician is also available for customers in need of assistance. JavaNets commitment to friendly, helpful service is one of the key factors that distinguishes JavaNet from other Internet cafes.

Operations

Locations & Facilities

A site has been chosen at 10th and Oak in downtown Eugene. This site was chosen for various reasons, including:

• Proximity to the downtown business community.
• Proximity to trendy, upscale restaurants such as West Brothers.
• Proximity to LTDs Eugene Station. Parking availability.
• Low cost rent Rs85 per square foot for 1700 square feet.
• High visibility.

All of these qualities are consistent with JavaNets goal of providing a central hub of communication and socialization for the Eugene community.