Additional items to consider:

• The Drink must come in three colors: Blue, Yellow and Red
• Calories per serving must be
• Build a new manufacturing line for the drink
• Pilot the drink in Europe Market
• Meet rating of 4 of 5 on Market Research Taste Tests before release to market
• Technion Institute of Technology must evaluate for antitoxin level

Required project scope checklist as per below

1. Project Objective

2. Product Scope description

3. Justification

4. Deliverables

5. Milestones

6. Technical Requirement

7. Limits and Exclusion

8. Acceptance Criteria

The POM+ Project Big Kola Company has been concerned that specialized fruit drinks have been eroding their cola market. The CEO mandates that "If you can't beat them, join them." Grape juice was the first product that was successful after an advertising blitz claiming the antitoxin benefits. Lately, competition is compressing grape juice margins and profits. Months of additional market surveys and focus groups have resulted in three potential high-margin drinks: cranberry, blueberry, and pomegranate. All these choices represent antitoxins. The decision is to produce the pomegranate drink that has many health claims. For example, the relative ability of these juices to eliminate harmful free radicals (antitoxins) is 71 percent for pomegranate, 33 percent for blueberry, and 20 percent for cranberry (Technion Institute of Technology). The market potential appears very attractive and should have a higher profit margin than the other potential juice products. Another appeal for pomegranate juice is its familiarity in the Middle East and Asia. The Priority Matrix for the POM+ Project is: Time Scope Cost Constrain X Enhance X Accept X