ADMN1016 Assignment 2 Applying Customer-Oriented Marketing Concepts at Thermos

Due Apr 3, 2022 worth 10%

Refer to textbook case, Analyzing Management Decisions, Applying Customer-Oriented Marketing Concepts at Thermos, on page 552 of the course text (chapter 14).

Read and analyse the case following the format outlined below. (The questions posed simply help to focus your analyses and approach. They guide you in exploring stakeholder perspectives and possible alternatives/solutions.) Support any assumptions that you make (use citations), and remember to apply terms and concepts from the text. The objective of any assignment is to demonstrate what you have learned in the course!

Format

Use the following standard report format to organize your analyses:

Introduction in a paragraph, briefly summarize the issues. (0.5%)

Problem Statement in a sentence, describe the major problem that must be resolved. (0.5%)

Stakeholder Analysis Consider the complexity of the situation and the potentially conflicting perspectives of at least three various stakeholders (refer to chapter 1), applying concepts from the text. (4%)

Alternatives propose and analyze three alternative solutions, which must be supported by concepts in the text, or external research. (2%)

Recommended Solution what would you advise? How will you implement your recommendation? (1.5%)

Conclusion briefly summarize why your solution best resolves the problem. (0.5%)

[Format, References and style (1%)]