Adobe Acrobat Voice Editor Grammarly CASE HIGHLINE FINANCIAL SERVICES, LTD. B Highline Financial Services provides three categories of service to or promotion, and competition doesn't change, predict demand its clients. Managing partner Freddie Mack is getting ready to pre for the services the company offers for the next four quarters. pare financial and personnel hiring (or layoff) plans for the coming Note that there are not enough data to develop seasonal rela- year. He is a bit perplexed by the following printout he obtained, tives. Nonetheless, you should be able to make reasonably good, which seems to show oscillating demand for the three categories approximate intuitive estimates of demand. What general obser- of services over the past eight quarters: vations can you make regarding demand? Should Freddie have any concerns? Explain. Service Year Quarter A | Service 1 60 95 93 Year Quarter . B 2 45 85 90 2 1 72 85 102 3 100 92 110 51 75 75 4. 75 65 90 3 112 85 110 Examine the demand that this company has experienced 4 85 50 100 for the three categories of service it offers over the preceding two years. Assuming nothing changes in terms of advertising 1 2 Question Read through the Case Study entitled Highline Financial Services, Ltd. in Chapter 3 of your textbook. Examine the historical trends this company has experienced for the three products (A, B, C) discussed over the 2 years shown. Address the following requirements: Prepare demand forecasts for the next four quarters for all three products, describe the forecasting method you chose and explain why that forecasting method is best suited to the scenario. Explain why you did, or did not, choose the same forecasting method for each product. What are the benefits of using a formalized approach to forecasting these products