Read through the following Case Study entitled Highline Financial Services, Ltd. Examine the historical trends this company has experienced for the three products (A, B, C) discussed over the two years shown.

Highline Financial Services provides three categories of service to its clients. Managing partner Freddie Mack is getting ready to pre- pare financial and personnel hiring (or layoff) plans for the coming year. He is a bit perplexed by the following printout he obtained, which seems to show oscillating demand for the three categories of services over the past eight quarters:

		Service
Year	Quarter	A	B	C
1	1	60	95	93
	2	45	85	90
	3	100	92	110
	4	75	65	90

Examine the demand that this company has experienced for the three categories of service it offers over the preceding two years.

Assuming nothing changes in terms of advertising or promotion, and competition doesnt change, predict demand for the ser- vices the company offers for the next four quarters. Note that there are not enough data to develop seasonal relatives. None- theless, you should be able to make reasonably good, approxi- mate intuitive estimates of demand. What general observations can you make regarding demand? Should Freddie have any concerns? Explain.

		Service
Year	Quarter	A	B	C
1	1	72	85	102
	2	51	75	75
	3	112	85	110
	4	85	50	100

Address the following requirements:

• Prepare demand forecasts for the next four quarters for all three products, describe the forecasting method you chose and explain why that forecasting method is best suited to the scenario.
• Explain why you did, or did not, choose the same forecasting method for each product.
• What are the benefits of using a formalized approach to forecasting these products?