Ads, often with video or animations, that pop up between page changes within a Web site or across Web sites are referred to as

Display ads

Banner ads

Social media ads

Interstitials

Which of the following is NOT a benefit of a social media presence for a brand?

A$)$ Social media allows marketers to establish a public voice and presence online.

B$)$ Social media can be used to build or tap into online communities.

C$)$ Social media allows companies to have a short$-$term focus.

D$)$ Social media can encourage companies to stay innovative and relevant.

E$)$ Social media can cost$-$effectively reinforce other communication activities.