Advertisers can mislead through exaggeration by making claims unsupported by evidence. Puffery is the supposedly harmless use
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Advertisers can mislead through exaggeration by making claims unsupported by evidence. Puffery is the supposedly harmless use of superlatives and subjective praise in advertisements. Give an example of an advertisement that uses puffery.
Related Book For
The Legal Environment of Business A Critical Thinking Approach
ISBN: 978-0132664844
6th Edition
Authors: Nancy K Kubasek, Bartley A Brennan, M Neil Browne
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