Advertisers develop multiple ads with the same central message to combat the attention problem of

Advertisers develop multiple ads with the same central message to combat the attention problem of

being non$-$selective.

being divided.

wear in$.$

habituation $($wear out$).$

Sally was leading a project to set up a few billboards by the side of a highway that would advertise the logo for a new brand of soda. She believed that drivers might not stop to read the information with their full attention, but that the information would make some impact. This impact would be through

Sally was leading a project to set up a few billboards by the side of a highway that would advertise the logo for a new brand of soda. She believed that drivers might not stop to read the information with their full attention, but that the information would make some impact. This impact would be through

postattentive processing.

lateral confirmation.

preattentive processing.

subliminal perception.

avoidance$-$avoidance conflict.

approach contradiction.