advice you would give her for a pull strategy?

Focus on creating social media buzz and support. Tell interested consumers to ask for the product at local retailers.

Visit mom$-$and$-$pop convenience stores with considerable beer sales, demonstrate the product, and ask for shelf space.

Forget about retail stores and focus on online retailing, which is where consumers expect new products to be sold.

Attempt to create a relationship with a beer manufacturer. Customers who buy a case of their beer can receive a free insulated covering by mail.