Question: A.explain how strategic marketing planning practice helped McDonalds implement its marketing performance successfully, then discuss possible improvement to its SWOT analysis by adding TWO extra

A.explain how strategic marketing planning practice helped McDonalds implement its marketing performance successfully, then discuss possible improvement to its SWOT analysis by adding TWO extra points to each section. [10 marks]

B. Analyze the marketing objectives McDonalds sets to the marketing performance, and then discuss to which extent those objectives are truly achieved. [10 marks]

C. As a marketing consultant, and by using the ANSOFF MATRIX, suggest the possible expansion strategies McDonalds can consider in the near future. [10 marks]

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