Question: a-Explain what is meant by the decision-making unit (DMU). Why is identifying the DMU particularly difficult when selling to public-sector organisations? b-What are the main

a-Explain what is meant by the decision-making unit (DMU). Why is identifying the DMU particularly difficult when selling to public-sector organisations? b-What are the main stages in the decision-making process in consumer buyer behaviour? c-What are the main stages in the decision-making process in organisational buyer behaviour?

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