After analyzing the data from your social media audit, the $$stop$,$ start, continue$$ model can help guide your next steps. For example, if your audit determined that video content achieves high engagement across all platforms, what should you do$?$

Stop $-$ decrease resources on Facebook and allocate to TikTok

Continue $-$ maintain current roster of image and video content

Start $-$ join a new social network to repost existing video content

Start $-$ increase social video production budget