After determining a shortfall in results of the marketing program, what will a company do in response? Question 6Answer a. Try the plan over to determine if the shortfall is accurate. b. Respond by making program adjustments to exploit the positive deviation. c. Use statistical trend analysis to confirm the shortfall results. d. Respond by making program adjustments to correct the negative deviation.

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d Respond by making program adjustments to correct the negative deviation When a company determines a shortfall in the results of a marketing program its crucial to respond by making adjustments to ad... View the full answer