After looking through the deck from the Interactive Advertising Bureau about the Direct Brand Economy, share your views with the group on how rapidly you could see brands like the IAB talks about replacing the large mainistream brands--or, short of that, forcing those brands to go to market in entirely new ways.

It's been a couple years since this report was issued, and unlike many trend-spotters, this one seems to be holding. Or it it an illusion?

One way to approach this: What type of brand world do you envision you will be working in, 10 years after you get your master's degree?