After reading about the Strategic Decision$-$Making Process in the chapter $3$ of your textbook, discuss which of the $6$ steps you feel is the most important of the process to achieve competitive success for a firm.

Use the decision$-$making process model called $$DECIDE$$ to solve the Nike backlash over Colin Kaepernick case.

Consider that you are selling an expensive line of toys that, because they are made overseas where labor, costs are far lower, and can be sold using a low$-$price strategy. If a buyer raises a price$-$based objection, what would you say to convince him that your price is appropriate?