Question: After reading Chapter 2 , read the posted article about Disney + . Based on your understanding of social media marketing strategy, analyze why this

After reading Chapter

2,

read the posted article about Disney

+ .

Based on your understanding of social media marketing strategy, analyze why this company was so successful. One measure of Disney

+

success is reaching

50

million paid subscriptions in

5

months. Another measure is the nearly

2

million Disney

+

Facebook followers.

Chapter

2

of your text presents

8

'

s of strategy development. Choose any

5

of the

8

strategies presented and describe how Disney

+

successfully executed that strategic element to achieve a strategic goal. Feel free to review social media platforms and research other articles on Disney

+ .

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