Question: After reading chapter 5, go back and reread the opening vignette. What if Vans approached you to do a focus group interview that explored the

After reading chapter 5, go back and reread the opening vignette. What if Vans approached you to do a focus group interview that explored the idea of offering casual attire (off-board) aimed at their primary segment (skateboarders) and offering casual attire for male retirees? How would you gather your population? How should you recommend the focus group(s) proceed? Would a face-to-face or online focus group provide richer data? Why or why not? What types of things would you include in your focus group outline(s) to accomplish this task?

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